By Artia Hawkins. Day 2 of the ‘Reply Worthy’ May Series.
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You have 15 minutes. You're looking for one specific thing you can mention in your DM that proves you actually know who they are.
You scroll their last 5 posts. They're all reposts of company announcements.
You scroll their About section. It's the same as their LinkedIn headline.
You check the company page. Generic.
10 minutes in, you have nothing usable.
You're tired. You go back to Hi {first_name}, saw you're at {company}. Quick question for you...
Now multiply that by 50 prospects.
That's 12.5 hours of scrolling per week to write line that all end up generic anyway, because you're exhausted by the time you've found anything specific enough to be worth it.
The Anchor Scout Research Tool solves the research problem in 90 seconds per prospect.