💡 The 3 questions that tell you whether your follow-up still describes the person receiving it.
Somebody wrote your sequence. It was right the day it was written. Then the price moved, the offer changed, and the objection everyone used to raise stopped coming up.
The sequence kept sending anyway.
This is the check. An afternoon, no new tools.
You need 2 things. Your actual sequence, exactly as it goes out, and 20 minutes with whoever sends it.
One rule. You can answer questions 1 and 2 yourself. You cannot answer question 3. Only the person sending it can, and only if you handle the conversation right.
Not when it was written. The last time somebody actually edited it.
If you can't find a date, that's your answer.
| Message | Last edited | Older than current price? | Older than current offer? |
|---|---|---|---|
| First message | |||
| Second | |||
| Third | |||
| Fourth | |||
| Fifth |
The line that matters. If the date predates your current pricing, your current offer, or your current best objection, the sequence is describing a business you no longer run.
Read the first message as if you were getting it this week.
| Check | Yes / No |
|---|---|
| Names a problem they have right now, not one they had when you wrote it | |
| References a price you still charge | |
| Answers the objection they actually raise today | |
| Mentions something only this person's business would have |
Read it once more and ask: could a competitor have sent this exact message?