It wasn't too hard. It was just too many things at once.
That's why your prospect didn't reply.
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PATH 1: Stack three jobs into every message. Your first message is asking the prospect to categorize themselves, process your pitch, AND give you permission to share more. Your second message is asking them to process a stat, remember a client name, AND decide on a meeting. Your forth message is asking them to evaluate a no-fit framing, recalculate the value prop, AND apologize on your behalf. Each message is a closed IKEA box.
PATH 2: Run every message through one filter before you send it. One job. Or no reply.
The IKEA Test System is path 2.
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Every sentence YOU added felt necessary at the time. Your brain fills in the context. Your brain remembers why you wrote each line. Your brain skims the parts it already knows. The prospect's brain doesn't.
The prospect's brain treats every sentence as a separate ask. Every comma is a checkpoint. Every "would it be alright" is a decision theyβd have to make.
By the time they've finished reading, they've been asked to categorize themselves, process a stat, remember a deliverable, and make a yes/no call.
All while sitting in a Slack thread, texting their kid, and trying to remember if they sent that invoice.
They don't ignore the message. They just stop. Like the IKEA box on the floor.